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Amazon Prime wanted to communicate two key benefits of their membership: 'fast delivery' and 'great entertainment'. Given the previous lack of integration between these aspects of the business, promoting them together was a big challenge.

Our solution was to create a new communication platform that leveraged Amazon's iconic asset, 'the box,' to symbolize fast delivery while incorporating bluish lights to visually represent the 'power of entertainment', seamlessly uniting both advantages in a captivating film.

And the most important aspect was that this initiative marked the successful launch of a new communication platform in Europe.

"The Marvellous Ones" is a tribute to Nespresso's most iconic coffee flavours, reimagined through the lens of distinct film genres. Drawing on the unique characteristics of each coffee, we paired flavours with cinematic styles—like the bold and mysterious 'Ristretto,' one of the darkest coffees, which became the embodiment of 'Film Noir.' The result is a series of five captivating movie posters, each featuring the iconic Nespresso capsule as the star of its artistic composition.

Cinematic and enigmatic, these illustrations made by artist Malika Favre, exude a sense of sophistication and flavor, while also cultivating a distinct ambiance around the coffee experience. Through a masterful use of colors and shapes, they evoke a visual intrigue, immersing the audience into the unique essence of each coffee.

This multifaceted experience extends across print ads, OOH, social ads, packaging, and in-store advertisements, ensuring a comprehensive and immersive journey through the world of these exceptional coffees.

The new Qashqai is Nissan’s powerhouse of cutting-edge technologies designed to redefine the urban driving experience.

To capture the thrill of driving this innovation, we crafted a metaphorical portrayal: envision a man zip-lining from his office directly into the bustling heart of the city. This daring visual encapsulated the campaign's theme, "this is how driving should feel," emphasizing the exhilaration and seamless transition the Qashqai brings to urban journeys.

This integrated campaing extends across TV, OLV, print ads, DOOH and social ads, ensuring an exciting immersive journey through the world of Qashqai.

The Prime Membership offers a wide range of benefits, with two key highlights: access to entertainment through Prime Video and exclusive fast free delivery on a vast selection of items exclusive for members. This brief focused on engaging Gen Z audience by showcasing these advantages. To do so, we tapped into some trending social media themes and leveraged popular UGC formats like "The day I discovered..." and "This is me: Day 1, Week 1, Month 1." By weaving together simple, relatable stories that connected Prime Video content with a Prime delivery, we created 9 fun, engaging social films that heroed our customers.

The Brief

adidas Originals wanted to celebrate the originality of its loyal customers around the glove as a means to reinforce their brand love.

The Solution

We came up with the activation contest #REPRESENT, an initiative allowed adidas' fans to express their passions, personality, individuality, and unique style. Under the concept of "All Originals Represent," we encouraged individuals to boldly showcase their authentic selves, both independently and as part of their larger community or crew. Our talent curation focused on partners who resonated with the brand's core values of authenticity, creativity, and individuality. Through social media platforms, we spotlighted these groups and encouraged their followers to vote for their favorites.

The Winners

The victors, a group named "Gravity," were crowned champions and subsequently featured as the faces of adidas Originals in a new advertising campaign.

PositiveLand, a city-building social game on Facebook Meta, that transformed positive online gestures directly into tangible real-world aid for those in need.

Working in tandem with Flamboyant Paradise design studio, we’ve created a whole new universe inspired by the shape of the battery and the ‘positive energy’.

Within the game, players were entrusted with the mission to craft a vibrant virtual city by initiating engaging projects via social media. However, the game's most compelling aspect lay in the conversion of these virtual endeavors into actual, impactful changes for the less fortunate.

For instance, the creation of a "Skyscraper made out of Books" within PositiveLand prompted Energizer to contribute thousands of books to charitable causes, effectively turning the virtual concept into a real-world charitable initiative.

To champion Amazon's efforts in community support, our job was to craft a campaign centered on the Amazon Future Engineers initiative. This initiative is dedicated to providing access to computer science education for students from underserved and underrepresented communities.

For our promotion of the program in France, we drew inspiration from the film "La Haine" to craft a bold, thought-provoking campaign designed to challenge stereotypes about individuals living in "la banlieue." In one scene, a group of kids appears to be engaged in something that might be mistaken for delinquency, but it’s soon revealed that they’re actually working on a machine learning project as part of the Future Engineers Programme.

In launching Nespresso's iced coffee capsules, the first capsules that require consumers to follow a specific recipe after pouring the coffee, we crafted a refreshing global campaign spotlighting the artistry behind the recipes.

Meticulously tailored, this campaign produced captivating content suitable for both social and traditional media platforms. With a vibrant, visually captivating aesthetic inspired by pop art, the concept plays with the idea of creation, from a refreshing coffee to a perfect summer experience, and is poised to resonate with a fresh breed of coffee enthusiasts: the iced coffee aficionados across 60 countries worldwide.

Nissan aimed to introduce the Sway, a revolutionary concept car designed as the ultimate urban getaway vehicle.

To capture its essence, we created a conceptual film featuring the car being pursued by a serpentine structure reminiscent of city skyscrapers, as a metaphor for the desire to escape the constraints of urban life.

This visual narrative emphasized its ability to break free from the city's confines, showcasing its prowess as an escape machine.

During the 2022-23 season, Amazon proudly sponsored SCC Napoli, coinciding with the team's Serie A triumph after 30 years, marking a historic season not just for the fans but also for the entire city.

Acknowledging Napoli's extensive fan base in Italy, we celebrated our sponsorship during the festive Christmas season in a unique manner: recruiting some of the biggest team’s heroes to work as our delivery associates for a day, surprising fans and customers with special deliveries.

Samsonite aimed to unveil the new The Samsonite B-lite, a luggage line that stands our as the market's lightweight suitcase standard.

In an effort to captivate younger audiences and emphasize its remarkable characteristics, we embarked on a playful social experiment, intending to showcase the truly incredible lightness of these suitcases.

Falling ill while traveling in a foreign land can be a daunting experience, making it crucial to have the safety net of traveler's insurance, such as Medicus.

In our campaign, we leveraged the names of popular tourist destinations to cleverly highlight words hidden within them that relate to injuries or illnesses.

Places like Calcutta, Germany, Kuala Lumpur, Spain, and Versailles were portrayed not just as destinations, but as locations that harbor hidden risks within their very names. This wordplay emphasized the inherent element of risk associated with these otherwise enchanting places.

River Plate Football Club stands as one of Argentina's most beloved football teams, and our task centered around the launch of their brand-new adidas shirt.

Our innovative approach was to unveil it without explicitly revealing it.

Drawing inspiration from the smoke cannons often used by passionate football fans to celebrate their teams, we ingeniously recreated the iconic 'red stripe' of the River Plate shirt directly on the skin of real fans.

YOU+NISSAN stands as an exclusive support network dedicated to Nissan owners, offering assistance both, on and off the road. This service is designed to cater to their diverse needs, symbolizing a metaphorical union of two hands to exemplify the brand's unwavering commitment to support.

To bring this concept to life, we used the handshake as a means to illustrate the breadth of services provided by the program. Collaborating with body painting artist, Guido Daniele, we crafted a series of art pieces, turning the abstract idea of support into vibrant and engaging visuals.

Amazon sought to craft an advertising campaign aimed at fostering greater brand affinity and band love. Our creative idea involved spotlighting the compelling and insipiring narratives of actual Amazon employees. Through thorough research, interviews, and careful candidate selection, we curated narratives that intricately wove together their unique personalities, life journeys, and roles within the company.

“This is Amazon” was a peak behind the curtain of what happens at Amazon Fulfilment Centres. They were documentary-style spots highlighting the amazing people that drive some of Amazon’s sustainability efforts.

International Day of Friendship is a growing tradition with its roots stemming from different South American Countries. In Argentina, however, its origins and official date are unique, though it celebrates and promotes the same values- friendship and peace.

Our client, TELECOM-PERSONAL, wanted to celebrate this day with its GenZ audiences. Aligned with the brand tone of voice (comedy), we decided to bring an unconventional solution to the table: creating a mobile app to emphasize the importance of true friendships.

So we developed "ZafAPP" - an app that allowed people to escape from irritating situations with the help of their friends, and then built and integrated a campaign around it to promote it.

‘Make the Future Live’ stands as Shell's first global event celebrating ideas and innovation, strategically crafted to ignite dialogue and inspire groundbreaking concepts within the millennials.

In response to the brief, our approach was to emulate the vibrant atmosphere of a music festival, creating a cool take on the traditional festival maps to promote it.

Since 2008, the NISMO PlayStation® GT Academy has revolutionized virtual-to-reality competitions worldwide. It offers top Gran Turismo players the ultimate shot at realizing their dreams as professional racecar drivers.

We were challenged with creating a captivating 6-second YouTube bumper campaign targeting the undiscovered drivers – those passionate thrill-seekers obsessed with racing performance.

Our solution; we created a recruitment campaign called #RacingDriverWanted and promoted it with three funny 6s stories about those who are truly obsessed with racing.